Apple is now storming the international markets by reintroducing a lower-cost, stripped-down iPhone model in an apparent effort to broaden its customer base.
During a virtual presentation with reporters on Wednesday morning, a new normal for tech launches during the global pandemic, the company announced a new version of the iPhone SE, which launched in 2016.
According to Apple chief executive Tim Cook the new package is the “best single-camera system ever in an iPhone.” It has the same battery life as the iPhone 8.
The second-generation SE model will go for as cheap as $399 (Ksh.42,000), far less than the entry-level iPhone 11, which costs $699 (Ksh.74,000), and the iPhone 11 Pro Max, which starts at $1099 (Ksh.116,000).
According to CNN report, the new SE (4.7 inches,) is smaller than the latest lineup of iPhones — the iPhone 11 is 6.1 inches — but comes with the same fast processor that’s in the 11 Pro. It also offers a Retina HD display, 4K video and a home button that enables TouchID.
The smaller size, display choice and Touch ID feature may help keep the cost down but could turn off customers who are accustomed to the current lineup of bigger iPhones with higher pixel density and an option to unlock via facial recognition.
But the new SE does pack a wide camera with image stabilization and faster autofocus in low light, along with features such as portrait mode, depth of field control and lighting adjustment tools.
In its earnings release for the Q4 of 2019, Apple announced revenue of $64 billion and profit of $13.69 billion. Apple no longer reports iPhone, iPad, and Mac unit sales numbers, though it does report a revenue breakdown by product category.
“We concluded a groundbreaking fiscal 2019 with our highest Q4 revenue ever, fueled by accelerating growth from Services, Wearables and iPad,” Cook,
While AAPL earnings no longer include hardware unit sales, the company does provide this revenue breakdown by product category:
• $33.36 billion: iPhone
• $12.5 billion: Services
• $6.99 billion: Mac
• $6.52 billion: Wearables, Home, and Accessories
• $4.66 billion: iPad
Data on revenue was sourced from; 9To5Mac