Kenya to participate in top Tourism Trade Fair in Berlin

By Daisy Okanga | Tourism and Wildlife Cabinet Secretary Najib Balala will lead a delegation of 45 travel trade exhibitors from Kenya to the International Tourism Bourse (ITB) travel show which is being held in Berlin, Germany from March, 4 to March 8.

The event which is held annually is touted to be one of the largest tourism trade fairs in the World presenting the perfect opportunity for the country to showcase its diversity in tourism products offerings.

The Kenyan delegation which includes Marketing Agency Kenya Tourism Board (KTB) will have an opportunity to interact with 10,000 exhibitors from over 180 countries, including all the top decision-makers, experts, buyers and young professionals from the tourism industry across the world.

The expo attracts tourism players such as hoteliers, travel tour and companies and marketing agencies from across the globe.

CS Balala said global tourism events and expos provide a good opportunity to interact with world tourism players and assert the significance of Kenya in the tourism space.

“Kenya recently participated in the Outbound Travel Mart in Mumbai India, which is an important outbound market for Kenya. ITB is also a perfect platform to not only meet the best minds in the industry but to also showcase the diverse tourism products we have to offer our visitors as a destination,’’ said Balala

He added that “Our success in tourism is attributable to product diversification, value for money and enhanced infrastructure in the country. Not only that, the government is also making efforts to improve the business environment and encourage foreign investors to set up their businesses in the country.’’ 

The German market is Kenya’s 5th most important international tourism source market with a market share of 3.87 percent as of December, 2018.

 German is the second largest source market in Europe after the United Kingdom, contributing to the region’s market share by 13 percent as at the same period.

Kenya’s tourist arrivals grew from 49,247 in 2017, to 78,388 in 2018 and closed with a slight drop to 73,150 in 2019.

Germany remains in the top traveling destinations globally with 72 percent of travels made by Germans in 2019 being abroad, spending almost 74B Euro (Ksh8,107 trillion) on travelling and holidays.

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Lawrence Baraza is a prolific writer with competencies in Digital Media, Print, and Broadcast. Baraza is also a Communication Practitioner currently spearheading Digital content on Metropol TV's Digital Desk.

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