National carrier Kenya Airways has rolled out a new revenue management solution which will enable the airline to predict consumer behaviour, as well as improve availability and price offer to its customers.
Following this move, KQ becomes the first airline in Africa to implement the Altéa network revenue management system to optimize returns from all bookings made and in turn increase overall airline revenues going forward.
Sebastian Mikosz, Kenya Airways Group CEO & Managing Director noted the importance of continued innovation and improved processes to meet the market dynamics and customer behavioural patterns change.
The roll-out plan began in February 2019 following a thorough selection process of the implementation partner and is part of the airline’s turnaround strategy to keep growing revenues and continuously improve the customer journey.
The Altéa technology was implemented by global travel technology company Amadeus and is expected to help KQ underpin its growth and optimise revenues.