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Safaricom appoints Peter Ndegwa as the new CEO

Safaricom has appointed Peter Ndegwa as its new CEO.

In a statement released to the newsroom on Thursday, Mr Ndegwa will be joining Kenya’s leading telco effective April 1, 2020 from Diageo PLC where he is the Managing Director of Diageo Continental Europe.

“The Safaricom PLC Board of Directors has today resolved to appoint Mr. Peter Ndegwa as the company’s Chief Executive Officer effective April 1, 2020. He joins Safaricom from Diageo PLC where he is the Managing Director of Diageo Continental Europe.” Reads the statement in part.

Who is Peter Ndegwa?

Mr. Ngegwa oversees the operations of Diageo PLC in 50 countries in Western and Eastern Europe, Russia, Middle East and North Africa region. 

He had previously served for seven years as CEO in Guinness Nigeria PLC and Guinness Ghana Breweries PLC, where he transformed the two operations to deliver a doubledigit growth by investing in people, introducing new brands and reorganising the businesses.

He is credited with the development of an affordable-beer strategy for EABL resulting in the production of new brands such as Senator Beer. Senator Beer became one of the most successful innovations by Diageo that has been featured in the Harvard Business Review. He started his career at PwC, the global consulting firm, where he worked for 11 years.

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