Equity has unveiled a new look and identity in line with the company’s ongoing plan to transform the business and expand its operations regionally. The new identity represents the organization as a unified brand with one bouquet of products and services under one roof. It features equity without an entity name such as group, bank, insurance or investment bank.
While speaking at the unveiling, Equity Group CEO and Managing Director Dr. James Mwangi noted that the refreshed positioning follows an extensive three-year process of sounding out its current and future customer segments.
The new refreshed look will first roll out in kenya and eventually in all other markets where the group has established its presence including Uganda, Tanzania, South Sudan, Rwanda, Democratic Republic of Congo (DRC) and now, Zambia, Mozambique and Ethiopia.