Along with its new iPhones, Apple is stepping up on content and services for its devices for its big media event Tuesday.
Apple was expected to introduce three upgraded iPhones and a successor to its more affordable iPhone XR as it looks to hold its share of the premium smartphone market where prices are hovering around $1,000.
But services, subscriptions and online content will likely share the stage with the company’s glitzy hardware as apple seeks to shift its focus away from a smartphone market which is showing little growth.
“I think it is going to be the first year the event is going to also be about services,” creative strategies analyst Carolina Milanesi said.
“We might get to see what apple looks like as a company when they are talking about services and hardware as one product.”
Richard Windsor of research firm radio free mobile said apple is coasting on the iPhone because of its strong quality but is not likely to see strong growth from either hardware or services.