Total Kenya, Bajaj Auto unveil new lubricant for motorbikes

Total Kenya has entered into a partnered with Bajaj Auto Ltd with an aim of targeting Bodaboda operators make the most of their business and cut operational costs. Total Kenya is a leading oil marketer while Bajaj is of the makers of some of the best motorbikes in Kenya.

The two are working together to provide the Total Hi-Perf-Bajaj Lubricant targeting two and three-wheeler motorbikes. The lubricant will be produced locally at Total Kenya Mombasa-based blending plant.

According to the Motorcycle Assemblers Association of Kenya (MAAK), there are an estimated 800,000 motorcycles in the country, each estimated to be making an average of Ksh1,000 a day hence creating a multi-billion sector estimated at ksh800 million per year.

“Kenya is the first country to roll out the use of Total Hi-Perf-Bajaj Lubricant in Africa,” said Managing Director of Total Kenya Mr Olagoke Aluko during the launch.

The partnership, officially signed on the 30th January 2019, offers an enhanced after-sale service by providing a product with superior technical capability demanded in the target segment.”

This lubricant’s formulation will benefit motorcyclists owing to longer service intervals, which translates to reduced running costs. Currently, the majority of boda-boda riders consume 12 litres of lubricant per annum per unit and most operators are looking for the best motorbikes in Kenya.

The lubricant will supplement the existing total kenya lubricants as the firm continuously innovates solutions that cater for all engine oil needs.

The new range of lubricants will be available in all bajaj dealerships and networks and Total service stations countrywide.

Bajaj in Kenya

In the region, Bajaj Auto Ltd has been a pioneer in the two-wheeler category with assembly plants in major cities in East Africa.

Bajaj Auto Ltd is keen on entrepreneurship and economic enablement as it moves to ensure small and medium scale companies and industries thrive with the launch of market ideal products.

In the region, Bajaj Auto Ltd has been a pioneer in the two-wheeler category with assembly plants in major cities in East Africa. In January 2018, the Indian automaker has launched the new Boxer X125 motorcycle designed to take on rough terrain as it seeks to further penetrate the commuter bikes market.

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Lawrence Baraza is a prolific writer with competencies in Digital Media, Print, and Broadcast. Baraza is also a Communication Practitioner currently spearheading Digital content on Metropol TV's Digital Desk.

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